stuart reid

Stuart is a dynamic professional whose expertise extends across healthcare technology, television production, writing, and marketing. His career is marked by a commitment to excellence and adaptability.

During his tenure as Chief Marketing Officer in the healthcare technology sector, Stuart spearheaded a transformative journey for his team, guiding the brand from its inception to remarkable growth. Through innovative marketing strategies and a profound understanding of the healthcare landscape, Stuart not only elevated his organization but also contributed significantly to enhancing healthcare delivery standards.

Currently, Stuart is dedicated to leveraging his diverse skill set and industry experience to consult with B2B health tech companies. His mission is to empower as many businesses as possible to achieve growth and make meaningful contributions to the healthcare sector.

carla mccormick

Carla is an accomplished marketing professional with extensive experience in the healthcare technology sector. Her dedication lies in fostering early-stage ventures, aiding them in building and expanding their brand presence and implementing a Go-To-Market strategy while adhering to stringent healthcare standards and regulations.

Before founding Optimum, Carla served as the Director of Content Production and Communications at a U.S.-based health tech startup. Her contributions were pivotal in the company's recognition on the North American Deloitte Fast 500 list for two consecutive years. She is eager to work in health tech and be a part of its rapidly changing landscape.